Renée, The New Look of Dior, Place de la Concorde, Paris, August 1947
© Richard Avedon
Silver gelatin print, printed later
One of the most productive and important partnerships between art director and photographer was that of Brodovitch and Avedon. Working together on Harper’s Bazaar and Portfolio magazines, Brodovitch was undoubtedly Avedon’s greatest influence. Under the designer’s wing, Avedon developed a repertory of stylistic effects that included blurred motion, activity frozen in mid stride, out of focus faces, incongruous subject matter and a cinema verité that resembled the ‘available light’ school of photojournalism.
Brodovitch made Avedon his leading protégé, and Avedon returned the favour by letting Brodovitch use his studio for his "Design Laboratory" for three years between 1947 and 1949. Avedon’s book Observations was also designed by Brodovitch, and is considered his finest book to date.