French Vogue, May 1978
© Guy Bourdin
Fujicolor crystal archive C-type print
35x46" Edition of 18
Michael Hoppen Gallery is the exclusive representative of the Estate of Guy Bourdin. We are delighted to announce that as of September 2011 we will be issuing 13 new limited edition prints of some of his most captivating, potent images - including a selection from his renowned series for the Pentax Calendar of 1980.
Bourdin, born in Paris in 1928, was the pioneering fashion photographer of the 1970s whose arresting photographs filled the pages of French Vogue for three decades. His work completely re-shaped the ‘fashion picture’ and today his legacy still lives on in ad campaigns worldwide. Bourdin abandoned the traditional tendency to present the product in an elegant, safe manner, and instead chose to stimulate consumer desire by using models to create intriguing and provocative narratives.
With his photographs, he sought to shock and to play on people’s curiosities, staging unsettling scenarios that hint at violence, sex and death. If sometimes troubled, Bourdin was not, however, relentlessly dark. The resulting images are vibrant, colourful, decadent, often humorous and playful.
Guy Bourdin was Man Ray’s protégé and the spirit of the Surrealists is ever-present in his work - evident in the dream-like quality of some photos and in the artist’s use of uncanny juxtapositions. Moreover, he cleverly fused a very European aesthetic with that of the post-war Pop culture of the west coast, USA. Other former influences include Alfred Hitchcock, Jean-Luc Godard and even Lewis Carroll.