After the warm Florida light with photographer Harry Gruyart (Magnum) in 2015, the new campaign for Hermès Printemps/Summer 2016 is extending into the virgin wilderness of Australia with Japanese photographer Yoshihiko Ueda. It’s a “grandeur nature” call (the year’s theme) secretly shot in Kosciusko National Park Australia that Victoria Marenzi, art director of communication at Hermès and artist Yoshihiko Ueda, interprets for us.
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